Sitcoms Blog

Are You Being Served? British sitcom

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Comedy Series

While Dad’s Army was in a full swing David Croft has joined Jeremy Lloyd in another project that started his long streak of successful sitcoms in his career - Are You Being Served?? Just like in Dad’s Army it was based on real experience of the author, just like in Dad’s Army the idea was rather simple, and just like in Dad’s Army it proved that the simple ideas have the best potential.

Jeremy Lloyd used to work in menswear department of Simpsons of Piccadilly store in London and from his own experience he drew a lot of ideas for Are You Being Served?? David Croft saw the potential in the project and, while still working on his flagship sitcom Dad’s Army, he became writer and producer for the new sitcom.

Story is set in Grace Brothers department store in London, where the menswear department staff is about to face quite a revolution when they have to give up part of their space to ladies department that has been moved to their floor. This of course creates a lot of tension at the beginning and leads to plenty of double entendre humour.

Head of the ladies department is Mrs Slocombe, a no-nonsense sales person that is ready to give quite a fight for every inch of the physical space as well as the respect for her department. But in Grace Brothers the old rules are still in order - from having a floorwalker, who guides the customers from the moment they enter the department, the strict hierarchy of the staff and the way they have to address customers with the phrase "Are you being served, sir?".

The humour in this sitcom was based on the clash between the departments, the outdated rules that are ridiculous in modern times and the double entendre. With great cast and characters that are both likeable and entertaining Are You Being Served? ran for 10 seasons, was implemented in Australian version and later was used as basis for follow-up series Grace & Favour starring several of the cast members, also was (unfortunately) was remade in 2015 with "modernized" cast. Original Are You Being Served? is among the best British sitcoms with unique atmosphere and a lot of memorable quotes.


  • Producer Garry Marshall created a 1979 pilot for an American version of Are You Being Served??. It was titled "Beanes of Boston", and was screened but never found a network buyer.

Are You Being Served? British sitcom classic british sitcoms department store british humour innuendo jokes double entendre

Comedy Series Blog - we search all the interesting (and sometimes not that interesting) comedy series from around the world. Some of them might be slightly better than the others, but in comedy there are no strict rules - sometimes less funny series, but made with skillful touch could be a hit. On the other hand there are series that try too hard to be funny and lose on the plots and characters building.

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